census.gov

Strengths

• CrawlabilityStrong

  Crawlers are welcome here: a sitemap points the way, links work, and pages are allowed into the index.

• SpeedStrong

  Pages load quickly, and the server answers fast.

• URL and canonical hygieneStrong

  URLs are clean and consistent, each page has one address, and missing pages say so.

Opportunities

Nothing stands out to work on here.

Strengths

• Depth and readabilityStrong

  Pages say enough to be useful, in plain language, and stay on the topic their titles promise.

• FreshnessStrong

  Something here was published or updated recently, and the site says when.

• LanguageStrong

  The page language is declared and matches what is on the page.

Opportunities

• Images and linksPartial

  Pages link to one another, though some images lack a description and some link text says "read more" rather than where it leads.

• Titles and descriptionsPartial

  Titles are mostly in place; descriptions and link previews are patchier, and each page wants ones of its own.

• HeadingsPartial

  Headings are there, but not always one main heading per page or a tidy order of levels beneath it.

Strengths

• Scannable formattingStrong

  Pages open with a short summary and use lists and tables, so an engine can lift the facts without reading everything.

• Navigation aidsStrong

  Interior pages show where they sit in the site, and say so in a way engines can read.

Opportunities

• Structured dataMissing

  Pages carry no structured data, so nothing tells an engine what each one is; marking up the page type, and the site's name, is the first step here.

• Question-and-answer shapeWeak

  Few pages are shaped as questions and answers, so there is little for an answer engine to lift as a direct answer.

Strengths

• AI accessStrong

  AI crawlers are allowed in, and pages may be quoted in AI answers.

• Authorship and sourcingStrong

  Articles carry an author and a date, and the content points to its sources.

Opportunities

• IdentityWeak

  Little here says who is behind the site, in the markup or on the pages themselves.

• Readable without JavaScriptPartial

  Most content is readable without running scripts, but some pages arrive thin, or the content is not clearly marked out from the furniture around it.

• FeedsPartial

  Either a feed or sitemap dates are in place, not both; machines that watch for new content want both.

Strengths

• BacklinksStrong

  Plenty of other sites link here, including ones that matter.

• TrafficStrong

  The site has a large audience.

• Domain historyStrong

  The domain has a long history, and history counts.

Opportunities

Nothing here to work on. The points left are the ones only the web's largest sites earn.