kayak.com
Ranked #31 of 300 on the Leaderboard. Analyzed .
Index Quotient
82.10
Technical Health
83.06Whether search engines can fetch, trust, and quickly load the site.
Strengths
- CrawlabilityStrong
Crawlers are welcome here: a sitemap points the way, links work, and pages are allowed into the index.
- URL and canonical hygieneStrong
URLs are clean and consistent, each page has one address, and missing pages say so.
- Secure connectionStrong
Every visit is encrypted, and the headers that keep it that way are in place.
Opportunities
- SpeedWeak
Pages load slowly, which costs visitors before it costs rankings.
Content Quality
83.16Whether pages say clearly what they are about, in a form machines can read.
Strengths
- Depth and readabilityStrong
Pages say enough to be useful, in plain language, and stay on the topic their titles promise.
- Images and linksStrong
Images are described in text, and pages link to each other with links that say where they go.
- HeadingsStrong
Each page has one main heading, with subheadings in a sensible order beneath it.
Opportunities
- Titles and descriptionsPartial
Titles are mostly in place; descriptions and link previews are patchier, and each page wants ones of its own.
Answer Readiness
86.09Whether content is shaped and marked up so an engine can lift a direct answer.
Strengths
- Question-and-answer shapeStrong
Pages pose the questions people ask and answer them in a paragraph right under the heading.
- Scannable formattingStrong
Pages open with a short summary and use lists and tables, so an engine can lift the facts without reading everything.
- Navigation aidsStrong
Interior pages show where they sit in the site, and say so in a way engines can read.
Opportunities
- Structured dataPartial
Structured data is partly there: not on every page, not always complete, and not always the types that earn rich results.
AI Visibility
79.10Whether AI systems can reach, read, and confidently identify the site.
Strengths
- AI accessStrong
AI crawlers are allowed in, and pages may be quoted in AI answers.
Opportunities
- IdentityPartial
Who is behind the site is partly clear; an About page, a Contact page, and markup naming the organization would let machines say so with confidence.
- Readable without JavaScriptPartial
Most content is readable without running scripts, but some pages arrive thin, or the content is not clearly marked out from the furniture around it.
- Authorship and sourcingMissing
No article names an author or a date, and nothing links out to a source; a byline and a date on every article is the place to start.
Authority
79.07Whether the wider web vouches for the site.
Strengths
- BacklinksStrong
Plenty of other sites link here, including ones that matter.
- TrafficStrong
The site has a large audience.
- Domain historyStrong
The domain has a long history, and history counts.
Opportunities
Nothing here to work on. The points left are the ones only the web's largest sites earn.
Nearby on the Leaderboard
- #30
samsung.com82.36
- #31
kayak.com82.10
- #32
healthline.com81.93
Scores reflect what IndexBot could read from kayak.com's available pages on .