ku.edu

Strengths

• CrawlabilityStrong

  Crawlers are welcome here: a sitemap points the way, links work, and pages are allowed into the index.

• SpeedStrong

  Pages load quickly, and the server answers fast.

• Secure connectionStrong

  Every visit is encrypted, and the headers that keep it that way are in place.

Opportunities

• URL and canonical hygienePartial

  URLs are mostly in order; what remains is giving every page one settled address and making missing pages answer as missing.

Strengths

• HeadingsStrong

  Each page has one main heading, with subheadings in a sensible order beneath it.

• Images and linksStrong

  Images are described in text, and pages link to each other with links that say where they go.

• FreshnessStrong

  Something here was published or updated recently, and the site says when.

Opportunities

• Depth and readabilityPartial

  Pages have substance, but many stop short, drift from their titles, or read harder than they need to.

• Titles and descriptionsPartial

  Titles are mostly in place; descriptions and link previews are patchier, and each page wants ones of its own.

Strengths

• Scannable formattingStrong

  Pages open with a short summary and use lists and tables, so an engine can lift the facts without reading everything.

• Navigation aidsStrong

  Interior pages show where they sit in the site, and say so in a way engines can read.

Opportunities

• Structured dataMissing

  Pages carry no structured data, so nothing tells an engine what each one is; marking up the page type, and the site's name, is the first step here.

• Question-and-answer shapeMissing

  No page poses a question and answers it directly beneath, which is the shape answer engines look for; adding those pages is where this starts.

Strengths

• AI accessStrong

  AI crawlers are allowed in, and pages may be quoted in AI answers.

• Authorship and sourcingStrong

  Articles carry an author and a date, and the content points to its sources.

Opportunities

• IdentityWeak

  Little here says who is behind the site, in the markup or on the pages themselves.

• Readable without JavaScriptPartial

  Most content is readable without running scripts, but some pages arrive thin, or the content is not clearly marked out from the furniture around it.

• FeedsPartial

  Either a feed or sitemap dates are in place, not both; machines that watch for new content want both.

Strengths

• BacklinksStrong

  Plenty of other sites link here, including ones that matter.

• TrafficStrong

  The site has a large audience.

• Social presenceStrong

  The site links to its profiles on the major platforms.

Opportunities

Nothing here to work on. The points left are the ones only the web's largest sites earn.