ryanair.com

Crawlers are welcome here: a sitemap points the way, links work, and pages are allowed into the index.

Pages load quickly, and the server answers fast.

Every visit is encrypted, and the headers that keep it that way are in place.

URLs are mostly in order; what remains is giving every page one settled address and making missing pages answer as missing.

Something here was published or updated recently, and the site says when.

The page language is declared and matches what is on the page.

Pages carry almost no readable text, so there is nothing for search engines or answer engines to work with; writing real content is the whole job here.

Titles and descriptions are thin, repeated across pages, or missing, so search results have little to show for each page.

Pages lack a main heading, or the headings they have are out of order; a page's structure should be readable from its headings alone.

No page poses a question and answers it directly beneath, which is the shape answer engines look for; adding those pages is where this starts.

Structured data is partly there: not on every page, not always complete, and not always the types that earn rich results.

Nothing here is formatted to be scanned: no lists, no tables, and openings that do not summarize; a summary up top and facts in lists is the place to start.

AI crawlers are allowed in, and pages may be quoted in AI answers.

Little here says who is behind the site, in the markup or on the pages themselves.

Much of the content only appears once scripts run, so a crawler that reads the raw page finds little.

Either a feed or sitemap dates are in place, not both; machines that watch for new content want both.

Plenty of other sites link here, including ones that matter.

The site has a large audience.

The domain has a long history, and history counts.

The site does not link to any social profile; linking the ones it has connects the site to its wider presence.