time.com

Ranked #12 of 300 on the Leaderboard. Analyzed .

Index Quotient

84.50

See it on the LeaderboardAnalyze again
84.55
Technical
88.15
Content
73.83
Answers
85.03
AI
90.96
Authority

Technical Health

84.55

Whether search engines can fetch, trust, and quickly load the site.

Strengths

  • SpeedStrong

    Pages load quickly, and the server answers fast.

  • Safe to visitStrong

    Nothing marks this site as unsafe to visit.

Opportunities

  • CrawlabilityPartial

    Crawlers can get in, but not everything helps them along: a complete sitemap, working links and pages that are allowed into the index are what to check.

  • URL and canonical hygienePartial

    URLs are mostly in order; what remains is giving every page one settled address and making missing pages answer as missing.

  • Secure connectionPartial

    The connection is encrypted but not fully hardened: steering every visit onto it and sending the standard security headers would finish the job.

Content Quality

88.15

Whether pages say clearly what they are about, in a form machines can read.

Strengths

  • Titles and descriptionsStrong

    Every page has a clear title and a description of its own, and shares well when linked.

  • Depth and readabilityStrong

    Pages say enough to be useful, in plain language, and stay on the topic their titles promise.

  • Images and linksStrong

    Images are described in text, and pages link to each other with links that say where they go.

Opportunities

Nothing stands out to work on here. The most room left is in Depth and readability.

Answer Readiness

73.83

Whether content is shaped and marked up so an engine can lift a direct answer.

Strengths

  • Structured dataStrong

    Pages carry structured data of the kinds engines use, filled in properly, and the site says its own name in it.

  • Navigation aidsStrong

    Interior pages show where they sit in the site, and say so in a way engines can read.

Opportunities

  • Question-and-answer shapePartial

    Some headings are questions with an answer beneath them; more of them, each followed by a short direct answer, is what an answer engine lifts.

  • Scannable formattingPartial

    Pages are partly scannable; opening with a short summary, and putting facts in lists and tables, makes them easier to lift from.

AI Visibility

85.03

Whether AI systems can reach, read, and confidently identify the site.

Strengths

  • AI accessStrong

    AI crawlers are allowed in, and pages may be quoted in AI answers.

  • Readable without JavaScriptStrong

    The content is in the page itself, marked out from the navigation, and written in prose a machine can lift.

Opportunities

  • IdentityPartial

    Who is behind the site is partly clear; an About page, a Contact page, and markup naming the organization would let machines say so with confidence.

  • Authorship and sourcingPartial

    Some articles say who wrote them and when, and some pages cite sources; the rest should say so too.

  • FeedsPartial

    Either a feed or sitemap dates are in place, not both; machines that watch for new content want both.

Authority

90.96

Whether the wider web vouches for the site.

Strengths

  • BacklinksStrong

    Plenty of other sites link here, including ones that matter.

  • TrafficStrong

    The site has a large audience.

  • Domain historyStrong

    The domain has a long history, and history counts.

Opportunities

Nothing here to work on. The points left are the ones only the web's largest sites earn.

Nearby on the Leaderboard

  1. #11hollywoodreporter.com84.50
  2. #12time.com84.50
  3. #13aljazeera.com84.47

Scores reflect what IndexBot could read from time.com's available pages on .

IndexBot

IndexBot is the crawler behind SEO Leaderboard. It visits a website only when someone submits that domain, reads it the way a search engine would, and leaves.

What it does

  • Fetches the homepage, robots.txt, the sitemap, and up to 24 more pages, at most four at a time.
  • Reads raw HTML only. It runs no JavaScript and loads no images, fonts, or scripts.
  • Visits a domain at most once every 24 hours, however many people submit it.
  • Stores what it measured, never full copies of pages.

How it identifies itself

Mozilla/5.0 (compatible; IndexBot/1.0; +https://seoleaderboard.com/bot)

How to let it in

Bot protection often turns IndexBot away before it reads anything, and the domain then cannot be scored. If you run the site, allow the User-Agent IndexBot. In Cloudflare that is a WAF skip rule; most other tools have the same idea under a different name.

(http.user_agent contains "IndexBot")

IndexBot has no fixed IP range to allow instead, so the User-Agent is the only thing to match on. It never tries to disguise itself as a browser, and the limits above are the whole of what it asks for.

How to keep it out

IndexBot obeys robots.txt. Add this and it will not read your site, and your domain cannot be scored.

User-agent: IndexBot
Disallow: /

Questions

Write to bot@seoleaderboard.com.