cornell.edu

Strengths

• CrawlabilityStrong

  Crawlers are welcome here: a sitemap points the way, links work, and pages are allowed into the index.

• SpeedStrong

  Pages load quickly, and the server answers fast.

• Safe to visitStrong

  Nothing marks this site as unsafe to visit.

Opportunities

• URL and canonical hygienePartial

  URLs are mostly in order; what remains is giving every page one settled address and making missing pages answer as missing.

• Secure connectionPartial

  The connection is encrypted but not fully hardened: steering every visit onto it and sending the standard security headers would finish the job.

Strengths

• Depth and readabilityStrong

  Pages say enough to be useful, in plain language, and stay on the topic their titles promise.

• Images and linksStrong

  Images are described in text, and pages link to each other with links that say where they go.

• HeadingsStrong

  Each page has one main heading, with subheadings in a sensible order beneath it.

Opportunities

• Titles and descriptionsPartial

  Titles are mostly in place; descriptions and link previews are patchier, and each page wants ones of its own.

Strengths

• Scannable formattingStrong

  Pages open with a short summary and use lists and tables, so an engine can lift the facts without reading everything.

Opportunities

• Structured dataMissing

  Pages carry no structured data, so nothing tells an engine what each one is; marking up the page type, and the site's name, is the first step here.

• Question-and-answer shapeMissing

  No page poses a question and answers it directly beneath, which is the shape answer engines look for; adding those pages is where this starts.

• Navigation aidsMissing

  Pages give no sign of where they sit in the site; a breadcrumb trail on interior pages, in text and in markup, is the fix.

Strengths

• AI accessStrong

  AI crawlers are allowed in, and pages may be quoted in AI answers.

• Readable without JavaScriptStrong

  The content is in the page itself, marked out from the navigation, and written in prose a machine can lift.

Opportunities

• IdentityPartial

  Who is behind the site is partly clear; an About page, a Contact page, and markup naming the organization would let machines say so with confidence.

• FeedsMissing

  There is no feed and the sitemap carries no dates, so nothing tells a machine when something new appears; a feed is a small addition.

• Authorship and sourcingPartial

  Some articles say who wrote them and when, and some pages cite sources; the rest should say so too.

Strengths

• BacklinksStrong

  Plenty of other sites link here, including ones that matter.

• TrafficStrong

  The site has a large audience.

• Domain historyStrong

  The domain has a long history, and history counts.

Opportunities

Nothing here to work on. The points left are the ones only the web's largest sites earn.